Drinks Cash & Carry Ltd plans to capitalize on its director’s industry experience and contacts to establish itself as a reliable supplier. They’ll actively pursue leads from interested trade customers and reach out to new bars and restaurants in the area. Unlike larger companies, they’ll take a proactive approach, leveraging databases and local media to identify potential clients. Social media promotion and targeted Google Ads will also be used to raise awareness.

In the long term, the company aims to build a loyal customer base by offering quality products at competitive prices with flexible delivery options. They’ll also consider expanding their product range to include locally sourced items, tapping into the growing consumer preference for products with local origins.